This flyer was created for Primitive Life — a novelty gift brand with a sarcastic streak. The goal? Make a flyer that looked simple at first glance, but revealed wit and personality through every detail.

I started with the product imagery, designing around the long-necked bottles and the absurdity of drinking straight from them with a straw. The layout was kept clean and intentional, with bold headings, icons for quick info, and a visual structure that worked both on-screen and in print.

Cheeky headlines like “Stick a Straw in It…” paired with lifestyle shots made the product feel like a must-have for parties, gifting, or a laugh. It’s a flyer that doesn’t take itself too seriously — but still gets the job done.

Smart. Playful. Built to be passed around.