This motion graphic was designed to match Yazoo’s vibrant, feel-good personality — bold, playful, and full of flavor. As a designer with a background in brand and UI/UX, I approached this animation with the same mindset I bring to every project: strategy meets creativity.

Using Adobe After Effects, I created dynamic transitions, bold color bursts, and playful movement to reflect Yazoo’s youthful tone. The process began with storyboarding key motion moments, mapping visual energy to flavor cues — think splashes, shakes, and pops. I kept the pacing quick and engaging, perfect for catching attention on social media.

The result is a refreshingly animated brand asset that brings energy to the screen and leaves a lasting impression — just like Yazoo itself.

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